Sony Ericsson SA appoints new Market Unit Head

Sony Ericsson South Africa has appointed Sonja Shear as Market Unit Head for South Africa.

Formerly the Head of Marketing for Sony Ericsson Southern Africa, Shear will succeed Martijn Lutgerink, who will be leaving our shores heading back to Germany after his three year tenure where he was responsible for establishing and growing a local team.

Shear’s passionate approach has been integral in the success of the Sony Ericsson brand over the last three years in South Africa.

With her impressive sales & marketing track record, Shear’s new role will see her head up the local team responsible for growing market share and strengthening Sony Ericsson’s brand position further through innovative campaigns that commit to engaging the Sony Ericsson audiences through entertainment.

Before taking up the role with Sony Ericsson, Shear had an eight year career with Ster Kinekor’s leaving while heading up Marketing as Marketing Director for the Home Entertainment division. Shear brings a wealth of experience with her to the appointment with the ability to lead her team with the type of motivation and passion many have seen over the years.

This along with the confidence that her peers have shown in her with all key decisions she has made in her time as Head of Marketing.

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Sony Ericsson SA appoints new Market Unit Head