AMD demonstrates 3D Blu-ray technology
At the Consumer Electronics Show AMD will be demonstrating consumer level stereoscopic 3D technology
AMD has announced that in partnership with Cyberlink, it will demonstrate the forthcoming Blu-ray stereoscopic 3D standard at the 2010 Consumer Electronics Show (http://www.cesweb.org/). The showcase will demonstrate high-fidelity 3D entertainment to consumers, technology that was once reserved only for theatres.
Expected to hit store shelves in the second half of next year, Blu-ray stereoscopic 3D combines the high-definition images the format is known for with 3D visuals that seem to jump from the screen.
As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalised over the coming year, in order to help ensure compatibility with upcoming AMD hardware.
“AMD has been a valuable partner, developing hardware optimized for the highest quality video and audio experience with PowerDVD Ultra,” said Alice H. Chang, CEO of CyberLink.
“With the addition of stereoscopic 3D support for the next generation of Blu-ray discs, we’re ready to bring consumers an incredible new entertainment experience in the coming year. Our joint technology preview at the upcoming Consumer Electronics Show will give everyone a taste of what’s in store,” Chang continued.
The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD’s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide.
Stereoscopic 3D for HD gaming and multimedia joins the list of technologies that AMD is developing. The recently launched ‘next-generation’ ATI Radeon graphics cards offer support for DirectX 11 gaming, and multi-display entertainment, through the ATI Eyefinity technology.
“AMD has a long, proud tradition of delivering leading technologies to market – technologies that have a meaningful and positive impact on the PC experience,” said Rick Bergman, senior vice president, AMD Products Group.
“Stereoscopic 3D is set to be one of these technologies, and that’s why AMD has committed the time and resources to ensure that when Blu-ray stereoscopic 3D is ready for the world, AMD will be ready to bring it to consumers, just as we have done recently with DirectX 11-capable hardware to support DirectX 11 gaming,” concluded Bergman.
