Netbooks address emerging market needs

The worldwide growth of Netbook technology has resulted in a substantial drop in hardware costs, opening up the emerging internet market in South Africa to a new breed of online users.

As part of an effort to cater for this new segment, @lantic – a consumer focused internet and telephony provider, has launched a Netbook and wireless broadband bundle range.

According to @lantic MD Neil Meyer, the Netbook and broadband bundle addresses a market need that has long been overlooked by the majority of providers. Previous bundles have focused predominately on high end users, ignoring the emerging market segment.

@lantic offers the Netbook bundles on an industry first 24 month contract compared to the extended 36 month deals currently offered on similar products. This aligns the Netbook contract term with the wireless broadband contract term.”

Jeane’ van Greunen, @lantic Head of Products, says. “The Samsung N140 Netbook provides a low cost, high spec option. This Netbook has an impressive 11 hours of extended battery life making it ideal for travellers and students. It weighs in at a mere 1.27kg and offers a 10.1-inch LED screen. Even though the Netbook is small in size it is large on value added features such as a built-in webcam and a 1 year Microsoft Office licence as well as antivirus.” @lantic also provides a free fax2mail number and email which makes the user totally independent.

The Netbook product bundles are available from the extended @lantic franchise and reseller channels across South Africa and will provide the consumer with access to iBurst and HSDPA wireless internet.

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Netbooks address emerging market needs