By Carsten Brinkschulte, CEO of Synchronica
Amid signs of economic recovery, 2010 will be the year when mobile operators worldwide protect their existing revenue channels while exploring new ones.
Data services will play an even more important role in 2010, supported by an enlarged mobile messaging landscape that, in addition to SMS, will also encompass mobile email, mobile social networking, and instant messaging (IM).
Contrary to many analysts’ belief, the device platform landscape will not consolidate, but further diversify as new platforms like Maemo, LiMo and Android take their market share.
As the battle between operators, device manufacturers, and internet portals for value-added services (VAS) intensifies, operators will play their strongest card – their billing relationship with the user.
More trends for 2010:
1. The diversification of mobile device platforms leads to an increasingly heterogeneous landscape
2. Emerging markets will lead the mobile internet revolution
3. Mobile email will grow dramatically in the consumer space and messaging will diversify
4. Standards-based instant messaging will have the world nudging and buzzing
5. Social networking will generate mobile social messaging
Full article on Mobile Social Messaging Will Drive 2010