8 Ink Media recently appointed Jennifer Searle as its new Group Digital Editor.
Her main focus will be to increase traffic on the seventeen mobile site, launched early in February, and to bring together the different new media platforms to engage readers of the title. Searle says, “There are obvious advantages in using mobile and web technology but the key is using them in a way that differentiates and maximises the content offering to users. Seventeen’s digital content strategy has a primary goal of encouraging user participation and content generation”.
Searle’s next project will be NATIONAL GEOGRAPHIC KIDS digital and 8 Ink custom digital work on HIP2B².
Through her previous work experience as a trade journalist at AdVantage magazine, Searle has had exposure to various digital publishing strategies. She holds a Bachelor’s Degree from UCT in Film, Media and Visual Studies, and a Post-Graduate Diploma in Journalism from Rhodes University.
For more information on 8 Ink Media’s digital offerings contact Jennifer on (021) 412 2916 or [email protected]