Samsung Electronics Co. Ltd., a leading mobile phone provider, has officially launched the South African component of its global Samsung Live campaign. The objective of Samsung Live is to make the technology available to consumers to touch, feel and interact with – a crucial requirement for the more discerned technology consumer.
“Samsung Live has been running for a number of years now and it provides the opportunity for consumers to directly interact with the technology we bring to the market, as well as have any questions answered by experts in the products,” says Shane Solomon, Marketing Manager at Samsung Mobile South Africa. “Today’s consumer wants to interact with the technology before they make a purchase decision, and this provides the perfect opportunity for them to do so.”
A number of Samsung Live events will take place over the next few months. “We have not been deterred by the fact that South Africa has been consumed by soccer fever,” says Solomon. The game will be available on a number of different handsets going forward, but can also be downloaded from the Samsung Apps store on compatible handsets.
“We are entering a very exciting era for the mobile phone,” says Solomon. “It is playing such an important role in our everyday lives, that choosing a phone is becoming a lot more scientific.” He adds that the smartphones Samsung Mobile is bringing to the South African market in the near future will show just how technology has evolved. “Our new range of phones, to be launched in the next couple of weeks will showcase how advanced Samsung’s hardware technology is and will reinforce our strength in ensuring that consumers can connect whenever, wherever and however they choose,” he says.
“Samsung Mobile Live will be hosted at shopping malls around the country, prizes to be won and consumers should watch out for the fashion mobs appearing at different locations,” he concludes.