Can Africa keep up with the switchover from analogue to digital?

The digital age is upon us and media businesses need to become more attuned to the dynamics presented by the internet and emerging technologies. This provides the foundation of why senior level executives from across the globe and Africa will meet to discuss the way forward at the “Africa Media & Broadcasting Congress” taking place from the 29th of November in Johannesburg, South Africa.

“As this growing sector in Africa is expanding into a multitude of different avenues, traditional broadcasters need to be sure that they can move with the times and keep up with the switchover from analogue to digital” – says Anthea Coltman, Conference Manager for *Terrapinn. Coltman predicts that government and regulators will assist broadcasters in responding the changing dynamics of traditional broadcasting, and allow them to realise that there is a great opportunity in a variety of broadcast models in Africa – such as internet and mobile-TV.

The conference will draw on the expertise of Michael Armstrong, the Senior Vice President and General Manager of Black Entertainment Television in the USA. Armstrong will deliver a keynote address focusing on the perspective on improving African business strategies.

Attendees can also find out about the 10 Commandments of successful digital Pay TV from Joe Frans, President: Africa from Next Generation Broadcasting in Ghana.

The conference overall will focus on innovation, strategy and investment in Africa’s media and broadcasting sector and is not to be missed by all those involved in the media, content and telecoms market.

Covering a wide range of topics like smart TV, digital migration, new business models, finance mechanisms and models, radio and print media, outlook for the media and entertainment industry as well as creating, distributing and monetising content, the

*Africa Media & Broadcasting Congress 2010 will set the scene to ensure Africa’s media and broadcasters can move with the times and keep up with the switchover from analogue to digital.

*Africa Media & Broadcasting Congress not only hosts over 150 key industry executives to debate the issues facing the market, it also forms the platform for great networking and future deals to be sealed. For more information about the conference or to register, simply visit the website at: www.terrapinn.com/2010/mediaza.

* Africa Media & Broadcasting Congress is a senior-level conference and s running from the 29th of November at the Sandton Convention Centre in Johannesburg South Africa.

** Terrapinn organises the annual Africa Media & Broadcasting Congress. Terrapinn is a business to business media company. For more information about Terrapinn, simply visit: www.terrapinn.com

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Can Africa keep up with the switchover from analogue to digital?