Samsung makes dreams come true

Samsung, a market leader and award-winning innovator in consumer electronics, along with their local partner The Triple Trust Organisation are delighted to be holding the Samsung Real Dreams Graduation ceremonies in Johannesburg and Cape Town on the 22nd and 29th September respectively.

In 2009 Samsung partnered with the International Youth Foundation (IYF) to launch the Samsung Real Dreams initiative to increase economic activity in Africa by promoting job skills and preparing youth for successful, long-term careers. “The program ran throughout 2009, aiming to empower over 4,500 young people across the Egypt, Kenya, Nigeria and South African regions with the right opportunities, tools and training needed to realise their dreams,” says Andrea Hattingh, Corporate Responsibility Manager at Samsung Electronics SA. “Today this becomes a reality for our South African graduates, of whom we are exceptionally proud.”

During the last year, Samsung assisted in the training of 290 young South African adults from disadvantaged backgrounds in the skills they will need to be able to successfully find employment and give back to their communities. Continues Hattingh; “Leveraging Samsung’s technology innovation and expertise, Samsung Real Dreams students develop a diverse range of job-related competencies including ICT training, vocational skills, life skills for employability, leadership, entrepreneurship and more. In turn, they benefit from job placement and enterprise development services in their community.”

Samsung believes that assisting today’s youth with career- as well as life skills, is a critical step for not only the individuals themselves, but also for the social and economic development and upliftment of the country and will continue to drive and support what they view to be a critical initiative. Concludes Hattingh; “We are delighted to see this group of South African students graduate. We would like to wish them well as they start their careers and use these newly learnt skills to empower themselves to compete favourably for jobs and fulfil their dreams and aspirations for a better future for themselves and their communities.”