How Smart is your Smartphone?

The Android Operating System is changing the landscape of the mobile market bringing dozens of features designed to make the mobile experience even better. In fact, it virtually turns your mobile device into a pocket-sized personal computer – bringing with it full web browser and Internet surfing capabilities, as well as access to over 200 000 applications through the Android Market. Additionally by combining Samsung innovation with the Android Operating System, mobile communication is taken to a whole new level – giving you a device that is a truly an always-on communication and entertainment tool.

So when you answer the question ‘How Smart is your Smartphone’, take some of the facts below into consideration.

1.    Samsung Galaxy uses Android developed by Google
Android Inc. was purchased by Google Inc. in 2005, and has been an open source operating system since 2008, allowing developers to write managed Java code, controlling a portable device via Google-developed libraries. To enable a specific device to gain a license for Android based applications and usage it must pass the Android Compatibility Test Suite and meet the Android Compatibility Definition – as outlined by Google. Samsung met these expectations and testing standards with their first Android OS phone – the Galaxy i7500 – being approved by Google on 27 April 2009.

Through the development of Android by Google, the Samsung Galaxy range, comes with many Google services pre-installed on the units including; Gmail, Google Web, Google Maps, Google Calendar, YouTube and address book. This gives consumers using any of the Samsung Galaxy range of products the option to use these services, as well as – through the Android Market – to install as many additional applications as they would like. Additionally, the Android operating system is actively developing over time and offers a range of key advantages including:

•    Hardware independence– the apps purchased will typically work on any Android based device
•    Security – each programme runs in its own environment – separating the memory and files of different apps. Additionally, the user is prompted to approve certain rights for the system giving the user additional data security and control.
•    User experience – apps use the same clear and natural operating platform creating an ease of use and functionality

2.    Samsung Galaxy with Android can multi-task
With the Android platform, your device is instantly faster, meaning things like searches, email and apps run smoother and feel more responsive. Your device’s web browser will also run JavaScript, a language that enables much of the interactivity on today’s Web, a lot quicker than before. What’s more you can turn your device into a portable Wi-Fi hotspot and use it to provide Internet access to your laptops and gaming consoles, just like a wireless connection you might find in your home or at a cafe. You can download music directly to your device, easily restore app data in case you lose your device or get a new one and share your contacts over Bluetooth.

And this is just the beginning! With convenient notification bars which shows an icon for each notification waiting to be viewed, as well the ability to create a Smart Taskbar from which to reveal all your applications – multi-tasking has never been easier.

3.    Samsung Galaxy with Android has more free Apps
We all know mobile App stores are booming worldwide, and a new market research report from MarketsandMarkets indicates that the total global mobile applications market is expected to be worth $25 billion by 2015, up from about $6.8 billion in 2010. In fact, to date, the Android Market is the fastest growing app store today, and according to Research2Guidance, given the same growth rates (number of apps) as in the previous months the Android Market will reach 425,000 apps in August 2011 to become the biggest mobile content platform in the world!

The free culture of the Android Market has been one of the main characteristics of the Android ecosystem since its launch where the share of free apps submitted to the store is approximately 60% driving its continued success. And with the Samsung Galaxy and its Android Operating System, you can download a world of applications and access them in the palm of your hand. There are a whole range of applications from games and entertainment to news and finance. There is a Samsung and Android app for virtually anything you could need.