Business26.05.2011

Asbis Africa now an Asus distributor in SA

Components distributor Asbis Africa has been appointed to distribute the Asus range of components in South Africa with immediate effect.

Elsie Woods, product manager at Asbis Africa, comments: “Asbis continues to successfully distribute motherboards, graphics cards and monitors, among other components, for the world’s renowned component brands. This appointment will increase the Asus product portfolio availability in South Africa.”

“Asbis Africa will focus on product logistics and customer offerings, adding value to the Asus component products and adding further value in the supply chain to the channel,” says David Chen, product manager at Asus South Africa.

Woods says the Asus component range is comprehensive, catering for the needs of everyday light users right through to the specialised requirements of heavy gamers.

“The team at Asbis will play our part in assisting Asus to meet their growth targets for the South African market in 2011,” Woods adds.

Asus components are highly rated in the business and gaming market.  Asus prides itself on innovation and, at the CES show in Las Vegas this year, had eight products chosen for the CES 2011 Innovations Awards program in the Personal Electronics, Computer Hardware, Home Networking and Audio Accessories categories.

Asus has been active in developing the PC gaming hardware scene for years, creating the Republic of Gamers (ROG) brand to ensure the best technology and design are available to gaming enthusiasts worldwide. The new Asus components that were launched this year demonstrate Asus’ commitment to PC gaming and its determined drive in making the user experience more rewarding and accessible.

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