MTN was capped as Africa’s most valued consumer brand, along South Africa as the continent’s most valuable nation brand in 2011.
South Africa’s recognition was on the back of its successful hosting of the 2010 FIFA World Cup, among the contributory factors. MTN’s brand perception was also greatly supported by its affiliation to the FIFA World Cup, of which MTN was the first and only African global sponsor.
The announcement was made at the launch of the 4th BrandFinance Global Nation Brands league awards and the launch of the first BrandFinance African Nation Brand League in Johannesburg today.
The BrandFinance Global Nation Brands league covered a global sample of 138 nation brands, including 36 African nations. The top 10 countries in Africa were South Africa, Egypt, Nigeria, Morocco, Algeria, Angola, Tunisia, Ghana, Kenya and Libya.
“MTN’s ranking as Africa’s most valued consumer brand is a pleasant Africa Day surprise for MTN, and news of the accolade will be well received across our global footprint, especially in Africa where we are equally the most admired brand and leading corporate in the vast majority of our markets,” says MTN Marketing Executive, Jennifer Roberti.
Coming hot on the heels of being included as the only African brand in the 2011 BrandFinance Global 500 league table, the latest accolade bears testament to our Africa and marketing know-how.
“This shows the phenomenal growth of the MTN business in most operations, whether measured in terms of value share or subscriber numbers – for example nearly 70% of MTN’s total subscribers are in African markets, with Nigeria contributing 40.2 million, Ghana 9 million, South Africa 19 million and Uganda 6.9 million and Cote d’Ivoire 5.4 million,” says Roberti.
MTN is Africa’s leading mobile operator, with 147.2 million subscribers on the continent and in the Middle East.