The new category system is designed to cater for a wider range of digital publishers and agencies as well as brands and companies that have done exemplary work in digital.
“We are very excited about the category structure we have put in place for The 2011 Bookmarks Awards,” says Nikki Cockcroft, Chairperson of the Bookmarks and Chair of the DMMA. “Our aim when adapting this year’s categories was to open The Bookmarks up to an even wider range of digital publishers, agencies and brands, and to ensure that all submissions were compared to relevant competitors, and evaluated by judges with significant experience and expertise”.
The clusters for the new 2011 Bookmarks categories are: Websites and Microsites, Advertising and Search, Email Marketing, Community and PR, Applications and Tools, Games, Online Video and Audio, Intergrated or MixedMedia (all Product Awards); as well as Achievement and Special Honours; Individual and Team Awards and Craft Awards.
The Bookmarks was initiated by the DMMA in 2008 to strengthen the profile of the digital industry in South Africa and benchmark local talent against international standards. Top local and international judges will beconfirmed in September.
The Bookmarks’ entries will open in early September and close on the 21st of October. The Awards will be held in Cape Town on the 10th of November 2011, with the workshops taking place on the 8th and 9th of November in Johannesburg and Cape Town respectively.
Confirmed sponsors of the even so far are: Effective Measure, Dash of Lime, BrandsEye, DStv Online, 24.com, Nokia, IOL and Click2Customers who are category sponsors; The Media Online and Marketing Web, Marketing Mix, Memeburn, BizCommunity, Bandwith Blog, and iafrica.com who are all media partners and Hertz, Fairlawns Boutique Hotel and Spa, Colourtone, RSAWeb, Commodore Hotel and Quirk Education who are all service sponsors.