FD now will be known as the Strategic Communications practice of FTI Consulting on a global basis.
The brand change is among the final steps in executing the global “One Brand” strategy that the company announced earlier this year and is an important part of the integration of the FTI Consulting businesses around the world. In August, FD Asia Pacific completed its transition to the FTI Consulting banner, followed by FD Americas on Sept.12. The transition of FD in the EMEA region today marks the completion of the brand migration process for the global Strategic Communications practice.
The firm’s transition to a single, unified global brand began in January 2011 following a five-year period that included the acquisition of more than 25 companies, including FD in 2006. The “One Brand” strategy is designed to provide clients with a more competitive, unified offering throughout the global FTI Consulting network, and the Strategic Communications practice now will be more strongly positioned to respond to the critical issues that face management teams — including corporate governance concerns, the revival of cross-border M&A, restructuring, crisis communications and increasing regulatory scrutiny.
“During the last five years, FD and FTI Consulting have worked together on a growing number of client assignments as FTI Consulting has grown from a few consultants to more than 500 across EMEA. London now is the biggest office in the company’s international network, and we are excited at the opportunities created by being part of a broader consulting group. This particularly is true in the current volatile macroeconomic environment, where businesses face a growing number of challenges,” said John Waples, Leader of the Strategic Communications practice in the UK. “Having been at the forefront of the business communications market for more than 25 years, it also is important to highlight that we remain totally focused on providing our clients with the first-class communications advice they have come to expect.”
Mark Malloch-Brown, Chairman of FTI Consulting, EMEA, said, “The strength of the FD brand has supported the expansion of FTI Consulting across the EMEA region. With FTI Consulting now well-established, it makes sense to create a single, strong brand, offering a range of consultancy services. I believe that we now are uniquely placed to meet the ever-changing needs of our clients in an integrated manner.