Social networking is becoming an increasingly important and powerful way for young adults the world over to share their thoughts and feelings towards anything from political instability to what they will be doing this holiday season.
It only takes looking at what is happening in the Arab world to understand the impact that the socially connected have on all levels of society.
Mxit, as Africa’s largest social network, maintains that online social environments have a responsibility to provide their communities with the type of free and frank information that allows users to make informed decisions on critical issues.
The mobile social platform today responded to its community’s need for information by making The Daily Maverick, one of the country’s most respected independent news portals, available to its users.
“Information, or access to fair, unbiased commentary is a critical component to include in social networks because it helps young adults form an educated position on issues that could have an profound effect on their future,” says Alan Knott Craig, Mxit’s CEO.
Mxit regularly surveys its community of over 50 million registered users to establish their awareness of and sentiment towards important issues. It has effectively become the voice of young adults on the continent and Knott Craig believes that the inclusion of excellent reporting will provide the network with greater depth and help to increase the value and power of debate.
Styli Charalambous, CEO of The Daily Maverick and iMaverick, says: “We’re extremely excited to make the Daily Maverick’s unique analysis and reporting available to Mxit users. We pride ourselves on providing a better understanding of the important issues affecting South Africa and the more people we can share the message with, the better.
“No matter your age or background, the issues we tackle are relevant to the overall well-being of the nation and affect everyone. Mxit allows us to get our work in front of so many more people than we could have reached on our own,” says Charalambous.