Samsung see an increase in camcorder market share – making them No.1
According to a recent report released by GFK Group, Samsung have been recognised as the leader in the camcorder market, locally. The report, which benchmarks competitor movements and brand penetration in the local electronics market, highlights the growing market strength of the Samsung brand.
“Not only are we number one in terms of market share but all are our ‘hero’ products rank within the top 10 most sold units. Certainly this overall ranking is evidence of our ability to deliver high end products to the market – products that are not only aimed at addressing real consumer requirements of quality and convenience but deliver outstanding technology and innovation to enable smarter living,” says Mark Geldenhuys, Head of Digital Imaging at Samsung South Africa.
Samsung previously boasted a market share of 14% in Jan 2011, however over the past few months has seen an increase of 24% to 38% – with its closest competitor coming in at 30% respectively.
“Today our range of products bring together a number of technologies that make the user experience more enjoyable, such as; high quality full HD recording, great product styling, features that increase the camcorder’s capabilities such as stabilisers and CMOS sensors and complete integration with other Samsung products. At Samsung, we remain confident that as new products are launched into the market, products that continue to be underpinned by innovative design and product capabilities, we will continue to see such increased market positioning – assisting us in becoming South Africa’s best loved brand,” concludes Geldenhuys.