Samsung Smart LED and Plasma TVs Usher in a New Era of Connectivity and Control

Smart Interaction, Smart Content and Smart Evolution will change the way consumers experience entertainment

Samsung Electronics Co., Ltd. recently unveiled new innovations in its latest LED and Plasma TV series that will redefine the way consumers manage their home entertainment experience, interact with their smart TVs and other devices and access the industry’s broadest range of content.

• Smart Interaction – Launch and use apps more easily through Motion Control, Voice Control and Face Recognition.

• Smart Content – Share photos, memories and memos with family from the TV to the cloud to smart devices, manage your own health directly from the TV, and access educational content for kids. The industry’s broadest offering of movies, TV shows and streaming videos can be enjoyed via Samsung Apps, the industry’s preferred TV apps platform, and Samsung Media Hub. Samsung Smart Hub offers true multi-tasking – surf the web while using or downloading multiple apps simultaneously.

• Smart Evolution – Selecting Samsung TVs in 2012 will allow consumers to enjoy new experiences as their TV is ‘reborn’ each year with the latest smart technology, simply by installing kits.

Samsung’s flagship LED ES8000 and Plasma E8000 series TVs, along with the ES7000 and ES6800 series of LED TVs, received CES 2012 Innovations Design and Engineering Awards. Samsung showcased its new TVs at the 2012 International CES. 

“In this era of smart entertainment, consumers are changing the way they want to be entertained and how they choose to access this content,” said Justin Shaw, Business Leader for Visual Display at Samsung Electronics South Africa. “Samsung is redefining what a TV can do so people can use more intuitive ways to control their entertainment experiences, maintain closer contact to people that are important to them, and easily manage and share content across multiple screens.”

Intuitive Controls for the Most Easy-to-Enjoy Content Experience

Samsung’s premium 2012 Smart TVs will feature Samsung’s Smart Interaction technology – an intuitive platform that uses Motion Control, Voice Control and Face Recognition commands for the TV. Smart Interaction complements the remote and seeks to offer users greater choice and convenience in how they control their home entertainment experience.

For example, users can turn the TV on or off, activate selected apps or search for content in the web browser simply by speaking in any of the 20 to 30 languages that are supported by the technology. With a wave of their hand, they can browse and choose a link or content via the web browser. The built-in camera recognises movement in the foreground and two unidirectional array microphones recognise voice at an incredibly accurate rate. Noise cancellation technology helps separate any background noise from the users’ commands.
 
Samsung’s 2012 line of Smart LED and Plasma TVs also support connectivity with select wireless keyboards and mice, making it more convenient than ever for users to access and navigate content.

Samsung Smart TVs Get Even Smarter and Closer to the Family

Samsung Smart TVs now bring the family back to the living room. The new TVs embrace the promise of a multi-screen world by allowing users to do more with their TV through Samsung’s new suite of exclusive services, the first of its kind in the industry:

• Family Story’s album lets users organise photos and enjoy slide shows on the big screen. Family members can also share memos and reminders anywhere they are via the phone, tablet, PC or TV.

• Fitness allows users to connect their Samsung TV to a Samsung smartphone via a mobile Fitness app. They can also connect to a WiFi-enabled scale to manage their weight goals and use the TV’s built-in camera to create a virtual mirror to monitor their exercise routines.

• Kids offers a wealth of infotainment and games through a kid-friendly interface that parents can control and monitor.

Samsung’s premium Smart TVs – including the ES8000 LED TV and E8000 Plasma TV – are powered by a new dual-core processor to enable multi-tasking, so apps no longer need to be exited and re-launched.

Searching for movies, browsing the Internet, downloading apps via Samsung Apps, accessing Video on Demand content or chatting with friends has never been more convenient.

Samsung’s Smart Hub user interface has also been redesigned for faster performance and improved convenience with a cleaner, more intuitive interface in Full HD. With a tabbed web browser, users can open multiple pages at a time, while the new Content Bar remembers recent activities for easy access to content.

Video fans will have even more reason to celebrate in 2012. With over 1,400 apps globally, Samsung Apps has established itself as the industry’s leading TV apps platform, with the broadest range of video content from leading brands. In addition to popular favourites such as CNBC Real Time, ESPN ScoreCenter, DSTV Super Sport, MTV Music Meter, African Endangered Animals, African Cooking Recipes, South African Lotto Results and Today in African History, new apps in 2012 include Angry Birds, Bravo, Discovery Channel, M-GO from Technicolour, The Daily and VH1’s ‘I Love the 80’s Trivia’.
 
Also new in 2012, Samsung will extend the availability of its successful Media Hub app, currently pre-loaded on Galaxy S smartphones and Galaxy Tabs, to the TV. The app offers consumers all-star entertainment and a diverse selection of movies and TV shows the day after they air, as well as past seasons of the shows. In addition, select movies will be available the day they are released on DVD.

Samsung’s new AllShare Play marks an evolution of its AllShare feature. AllShare Play allows users to upload and share multimedia content with AllShare Play compatible devices such as smartphones, tablets, cameras and computers.

Future-Proofing Your TV with Smart Evolution

2012 Samsung Smart TV will be “future-proof” for years to come. Thanks to its proprietary system-on-chip technology, Samsung is the only company that can deliver an evolving TV, which allows you to easily enjoy the benefits of the latest TV technology year after year without purchasing a brand new set. With a simple slot-in to the back of TV, Samsung’s Evolution Kit will bring the latest and greatest TV technology to life.

Samsung LED TVs Deliver Crystal Clear Picture Quality with Innovative Design

Samsung’s 2012 line of Full HD LED TVs continue to raise the bar in picture quality. Whether users are viewing a detailed shot from a camera or seeing incredible 3D depth, images are breathtakingly real with detailed contrast. 

Both the Samsung ES8000 Smart LED TV and ES7500 Smart LED TV series offer cutting-edge technologies that deliver clear images in both 2D and 3D.The ES8000’s Micro Dimming Ultimate analyses the picture in hundreds of pieces to optimise the LED backlight and video signal for each piece in real time, by increasing peak whites in areas of lower gradation. This leads to an overall 20% increase in brightness and allows home entertainment enthusiasts to enjoy richer colours, brighter pictures and higher contrast ratios. The technology also eliminates the “halo” effect and image distortion associated with diffused light.

Samsung is taking its minimalist and luxurious design identity further with this year’s LED line. The 0.2 inch ultra-slim bezel design, first introduced in 2011, returns for premium models while the rest of Samsung’s  LED line will feature a slim 0.5 inch slim bezel. In all cases, consumers enjoy a larger screen size without increasing the overall size of the TV when compared to conventional models.

The ES8000 also sports a new metallic U-shape stand that adds to the sophistication this TV brings to any room. The stand’s unique, minimalistic design belies its sturdiness and stability. Together, the TV and stand form a harmonious composition of straight lines and curves, appearing as a timeless objet d’art.

Samsung also offers an optional ultra slim wall-mount so that users can show off the TV’s slim form factor by hanging it like a picture frame on the wall.

Samsung’s Best Plasma Yet – Form Meets Function without Compromise

Samsung’s E8000 Plasma TVs combine a new black bezel design with enhanced display technologies for the most exceptional Plasma TV Samsung has ever created.

The E8000 sports a slim 1.5-inch profile and Samsung’s Plasma +1 ultra-slim bezel design, which reduces the gap between the bezel and screen content, yielding more screen real estate without increasing the size of the TV. The bezel is a new titan black metal colour with a transparent crystal-like border, resulting in a more immersive entertainment experience than ever before.

Users will experience some of the deepest black levels ever achieved on a Samsung TV, thanks to the E8000’s innovative Real Black Pro Panel. The new panel combines advancements in the structure of the plasma panel with software improvements, yielding blacker blacks, bolder colour, higher contrast, and exceptional picture quality. This technological improvement improves black levels by 10%, creating an incredible cinematic viewing experience.

As with the ES8000 LED TV, the E8000 includes Smart TV features, 3D, Smart Interaction and a dual-core processor for multitasking – truly the ultimate in Plasma TVs.

All Samsung 2012 TVs are compliant with the Energy Star® 5.1 guidelines.

Samsung’s product line will be available locally in April 2012. Full details, video content and product images are available at the Samsung microsite at: www.samsungces.com.