Samsung Apps Store experiences 210% growth quarter-on-quarter

Q4 results indicate that the Samsung Apps Store is growing rapidly. Downloads have increased by 210% quarter-on-quarter and during the last three months of 2011, the Apps Store has grown from 80 to 110 developers on the Samsung network.

Adrian Lee, Mobile Content Lead at Samsung Electronics South Africa says; “This growth can be attributed to the organic expansion of the mobile handset space and the need for content, particularly locally relevant content. We have added an impressive amount of SA developed apps to the Samsung Apps Store in an aim to continuously meet the needs of our growing mobile users. This  also serves to reaffirm our commitment around offering developers a platform where they can upload their apps which is critical to driving growth in this market.”

The Samsung apps store boasts a range of applications ranging from sport, geographical, entertainment, and media applications to business and commerce. Through this range, Samsung offer applications fit for every lifestyle and of course will continue building on these apps into the future to develop content relative to the needs to the South African consumer.

In fact, this growth in application development and the latest achievements on our apps store comes after the formation of a dedicated content team for Samsung SA in June last year and the focus this team has put on engaging with local developers. In fact, according to Gartner¹, developers are expected to build at least 25% of new business applications by 2014 which certainly demonstrates the growth of developers within this space.

It is in line with this, that Samsung would like to encourage any local developers to contact them directly at http://developer.samsung.com/contact.do, in an aim to increase their developer community – creating opportunity for not only the developers but of course for the consumers in developing new and exciting apps.

“We will continue to seek partnerships with content providers,work closely with developers in the South African and African marketplace and ensure that we offer consumers and business a more convenient way to access the content and corporate data they want on their devices instantly and with ease,” concludes Lee.

For more information on the Samsung Apps Store and to view the complete list of applications, please visit www.samsungapps.co.za .