Samsung recognised for mobile device innovation, best-in-class products and contribution to market growth
Samsung Electronics Co, Ltd., a leading mobile phone provider, have announced that the GALAXY S II was named “Best Smartphone” and “Device Manufacturer of the Year”, by GSMA, an organisation that represents the interests of the worldwide mobile communications industry and hosts the Mobile World Congress trade show in Barcelona.
Galaxy S II sets the standard
This honour comes in recognition of the device’s powerful performance and overwhelming response from consumers. The GALAXY S II, Samsung’s flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsung’s history and surpassed over 20 million sales in 10 months.
GALAXY S II has a beautifully thin (8.49mm) and lightweight smartphone backed by a dual-core processor and an unmatched Super AMOLED Plus display. Samsung’s four content and entertainment hubs, seamlessly provides instant access to music, games, e-reading and social networking services.
“The GALAXY S II has set a new standard for smartphones, taking speed, screen and content to a whole new level,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics. “Building on the phenomenal success of the original Samsung GALAXY S, we are honoured by this award and proud of how this device has changed the way the market and consumers experience mobile technology.”
Samsung – innovative responsive and best-in-class
Additionally, this honour came in recognition of Samsung’s innovation in the mobile handset space, responsiveness to consumer tastes and preferences, and best-in-class products with quality at their core. Samsung’s Mobile Communications Business offers the world’s widest range of mobile phones, tablets, multimedia players, and mobile related products and solutions from cutting-edge smart mobile devices to mass-market smartphones that have been successful in emerging markets. With a various product line-up that supports all major operating systems, Samsung gives consumers the choice to define their own mobile experience.
Highlights from 2011 include the launch of Samsung’s highly successful Android-powered GALAXY S II, GALAXY Note which introduced a new device category, and GALAXY Tab 10.1, one of the thinnest tablet devices in the world. Each of these devices has strengthened Samsung’s commitment to democratising the smart mobile device era and bringing cutting-edge smartphone experiences to the mass-market.
“We are pleased to receive this honour from GSMA and believe that it’s a testament to Samsung’s innovation, quality products, and attention to consumer preferences. We sold over 97 million smartphones in 2011, demonstrating that this is the right approach,” concludes JK Shin.
During Mobile World Congress 2012, Samsung continued to demonstrate innovation with GALAXY Note 10.1, a new device category with an immersive 10.1’’ screen and S Pen versatility; GALAXY Beam, a projector smartphone that enables a unique instant sharing experience around digital content; other additions to the successful GALAXY device range and its content and services.