Kenya Benchmarked as Outsourcing Destination of Choice at East Africa Outsourcing Summit

The East Africa Outsourcing Summit will be held in Nairobi from 5 to 6 June 2012. The event is hosted by international business-to-business conferencing company, Kinetic Events in proud partnership with the Kenyan ICT Board.

East Africa and in particular, Kenya, is now a recognised outsourcing hub since the introduction of the first undersea cable in 2009. The innovative initiative has allowed for a 90% reduction in bandwidth cost. Coupled with its English language profiency, multilingual skills, similar time zones and regional proximity, the region has successfully positioned itself as a potentially viable near shoring opportunity for Europe, North America and Australia.

Kenya is confident of its position within the IT industry and has revealed its intention to become the information and communication technology, and business process outsourcing hub of choice for Africa by 2030. In the past decade, key developments in infrastructure and regulations have been implemented by the Kenyan government to create a lucrative environment for the development of a thriving technology industry.

The Kenyan technology sector has realised the economic opportunities and has chosen to focus on technology that the majority of users could access.

The summit will act as a platform for both existing and potential players in the out¬sourcing space in East Africa to network and gain insight from the major outsourcing regions. With a focus on global trends to underpin what it takes to achieve the market penetration and recognition, Kenya needs to develop as an outsourcing hub, which will support the development of a strong information technology industry.

Shannon Mackrill, Joint Managing Director at Kinetic Events says, “Given the size of the market and the addressable demand, there is an opportunity for emerging economies to provide BPO services to the developed world. Kenya has recognised and taken advantage of this opportunity and will put the country on parity with IT service competitors on the continent as one of the fastest growing developing outsourcing destinations.”

The event will boost the Kenya Vision 2030 to maintain a sustained economic growth rate of 10 per cent per annum from 2012, with a focus on macroeconomic stability, infrastructural development; science, technology and innovation (STI), land reforms, human resource development, and security and public sector reforms.

The summit provides a unique platform for existing and potential players in outsourcing industries worldwide, aimed at senior decision makers looking to reduce costs and efficiency pressures by outsourcing business processes to East Africa.

The strategic invitation-only summit will explore the alignment of people, process and technology; offering insight into the solutions available to contact centres today, assisting companies in the negotiations and selecting the tools best suited to their needs. Attendees will be able to engage in interactive conference sessions and educational workshops designed for quality time and interaction with peers.

For more information, comment or photographs, visit or contact Shaunei Meintjes on +27 21 555 0866 or [email protected] Follow @ITLeadersAfrica and @KineticEventsSA on Twitter for daily updates and news feeds.

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Kenya Benchmarked as Outsourcing Destination of Choice at East Africa Outsourcing Summit