New open architecture for Avid supports Matrox product set; Broadcast Solutions bolsters end-to-end solution
With the launch of Media Composer 6 in November 2011, leading brand Avid opened up its architecture to third party hardware solutions for the first time. Part of this new open architecture includes support for the entire range of Matrox MXO2 I/O devices and the new Matrox Mojito MAX card, with full integration into Avid editing systems, including capture, monitoring, and output. Jasco Broadcast Solutions, a longstanding partner of Avid in Southern Africa, recently signed an agreement to distribute the full Matrox product set to the Southern African market. By partnering with a newly approved Avid hardware partner, Jasco will now be able to offer customers more choice on a complete end-to-end broadcasting solution.
“Matrox is a well-known and respected international brand, and enjoyed limited support on Avid Media Composer 5. Now that the Avid architecture has been opened up and Matrox is an approved Avid hardware brand, it made sense for us to offer this hardware as part of our comprehensive product offering,” says Steve Lauter, Sales Manager, Jasco Broadcast Solutions. “This means that customers wishing to use third party gear rather than proprietary hardware will now enjoy full support, and will also be able to source the Matrox component of their solution along with Avid from Jasco Broadcast Solutions as a single supplier.”
Matrox Video Products Group is a Canadian based company with more than three decades of experience in the broadcasting field. The company is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, streaming, A/V signal conversion, capture/playout servers, clip/still stores, and computer graphics (CGs). Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide.
“Last year Matrox celebrated its 35th anniversary, and we continue to deliver innovative graphics, video and imaging products to customers worldwide. Partnering with Jasco Broadcast Solutions, who has nearly as many years of experience in the broadcast and technology industry, can only have positive benefits for all the regions of Southern Africa. They offered the right mix of specialist skills, integration expertise and many years of experience supplying broadcasters within Southern Africa. With Avid as one of their other suppliers, Jasco Broadcast Solutions can now offer a one-stop shop for cost effective I/O solutions for Avid editors”, says Paul Mothersill, Sales Executive at Matrox.
Jasco Broadcast Solutions will be distributing the entire MXO2 Family of I/O devices, as well as the Convertor range of Matrox Video products. MXO2 products are a unique offering in the broadcast market, delivering lightning fast H.264 encoding directly from Media Composer 6 and representing the only solution that connects both Mac and PC, via Thunderbolt, PCIe or ExpressCard/34 with the same versatile unit.
This partnership will enable Matrox to generate greater brand awareness in Southern Africa and access this previously untapped market. For Jasco Broadcast Solutions the Matrox products complement the existing product offering, with a niche solution that addresses a gap that opened up with Avid’s new open architecture.