CEM Africa Summit explores measuring the voice of your customer

The anticipated Customer Experience Management Africa Summit will be held in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business conferencing company, Kinetic Events.

Applying the latest marketing tools to employ the voice of the customer as your company differentiator allows the enterprise to leverage the latest technological advancements geared to differentiate your brand among competitors in an ever-evolving market landscape.  Behavioural analytics provides us with the tools to track the customer conversation through cyberspace, across all touch-points, and enabling us to tap into the vast pool of information widely available to us; proactively generating a higher level of customer loyalty by tracking and mapping your customer conversation.

The CEM Africa Summit explores the technological advances currently available, assisting you to adopt the customer experience techniques which will allow you to differentiate your brand in the industry among the marketing “noise”.

For more information, to register to attend, comment or photographs, visit www.cemafricasummit.com or contact Shaunei Meintjes on +27 21 555 0866 or [email protected]. Follow @ITLeadersAfrica and @KineticEventsSA on Twitter for daily updates and news feeds.