BlackBerry is off to the races with Vodacom Durban July

BlackBerry® has been selected as the mobile phone of choice for the Vodacom Durban July this year.

As the official mobile sponsor for the Vodacom Durban July, BlackBerry will be giving away great prizes such as a concierge service for a week and 30 BlackBerry^® smartphones on the day of the race.
At the VIP Paddocks, as part of the Vodacom Unlimited Experience, guests will be able to order their drinks via BBM™ (BlackBerry^® Messenger) and put themselves in line to win a luxury concierge service for one week, including a chauffeur, child minder, hair stylist, nutritionist, chef and personal trainer. Guests can engage with this Vodacom initiative via their BlackBerry devices by scanning a QR code and entering, as well as joining the BBM group and placing their drinks orders.

There will also be a BlackBerry area, where punters can play games on interactive coffee tables, enter a competition to win one of 30 BlackBerry^® Curve™ 9380 smartphones, and learn about the latest BlackBerry devices available from Vodacom. Look out for the stylish BlackBerry promoters wearing the four winning designs from the BlackBerry Designer Awards run with the Style Design College.

BlackBerry will also be at the Vodacom Durban July before-party at Empyre night club, where BlackBerry dancers will strut their stuff in BlackBerry Designer Award-winning outfits.

Says Lanie Visser, marketing director for South Africa at BlackBerry maker Research In Motion (RIM): “We are delighted to support our partner Vodacom at this prestigious event this year. South Africa’s most fashionable people gather at the Vodacom Durban July – making it a wonderful place to showcase our elegant and aspirational devices.”