Drive Control Corporation (DCC) has recently appointed Tyrone Malan as its Lexmark Product Specialist who is responsible for the vendor’s complete range of printers, multi-functional devices (MFDs) and consumables. He will manage all Lexmark related hardware and supplies matters, such as sales and marketing, stock management, training and relationships.
Malan has been in the business of selling printers for over seven years, providing him with an in-depth understanding of this market. His career started out at a document management solution provider as a consultant and then progressed onto selling MFDs and Private Automatic Branch Exchanges (PABXs). Having sold to the end user for seven years, Malan understands their needs and requirements and this knowledge will assist DCC’s resellers.
“The MFD industry has changed over the past three to four years, due to the popularity of these devices and expansion of products and brands now available to the end user. Ultimately, your product and service has to outperform the competitors in order to sell – that is the over-arching factor. I have confidence in the Lexmark brand and will drive the vendor’s value added benefits through our channel to the end user.”
According to Malan both the hardware and consumer side of Lexmark’s printing solutions are aimed at being top-quality, yet economical, easy to use devices, created with customer insight. This, he believes, is what distinguishes Lexmark from other brands.
Malan will manage Lexmark stock in order to guarantee resellers have access to the range of Lexmark printers and consumables, ensuring the needs of supply and demand are met. He will also handle all internal and external marketing for Lexmark at DCC, as well as provide resellers with the necessary Lexmark training.
“DCC is in the coveted position to offer both hardware and supplies. I want to optimise this opportunity and create awareness around the Lexmark solutions that DCC offers.”
With the support of the excellent Lexmark sales team and back office staff at DCC, Malan is well equipped to face the challenging task of growing DCC’s market share with the Lexmark brand and targeting the retail market in sub-Saharan Africa.
For more information, visit DCC at www.drivecon.net or contact:
Drive Control Corporation
Lexmark Product Specialist
Email: [email protected]