International wireless broadband supplier uses industry best practice to assist resellers
Cambium Networks has introduced a new channel programme to its South African channel geared to assisting wireless broadband distributors, integrators and resellers to grow their own businesses. The ConnectedPartner programme was launched internationally in February and is designed to drive sales, enable channel providers to respond to a changing marketplace and form a foundation for partners to access top-ranked fixed wireless broadband products across a variety of industries.
Tony Rodrigues, the newly appointed Regional Sales Manager for Cambium Networks in Sub Saharan Africa, says that he has been impressed by the level of international best practice that has clearly been integrated into this new programme. “The programme is based on incentivising our loyal partners to be successful. Resellers create opportunities for themselves rather than just fulfilling opportunities, and the system is structured to reward them for their investments, sales results, certifications and demand creation.”
The programme is focused on four primary areas:
- Driving channel partner growth and profitability – supporting partners throughout the sales, marketing, customer support and solution development cycles, including promotions and collaboration with other customers throughout the global programme ecosystem
- Rewarding channel partner expertise – recognises wireless competency and key investments through tiered benefits; provides world-class training and certification programmes to help distinguish sales and technical teams
- Helping to stand apart in the marketplace – strengthens market credibility through Cambium’s legacy of innovation, quality and product leadership; includes programme levels (Gold, Platinum, Authorised partner) and wireless certifications to help distinguish partners from the competition and target opportunities within the wireless industry or with other channel partners
- Providing a return on investment – provides resources to drive return on investment, allows partners access to a larger set of Cambium products to sell, and rewards partners for growing their relationship with Cambium over time.
“I am looking forward to working alongside existing and new partners to implement the programme and keep track of the results garnered by each company. Hopefully this will work towards taking Cambium Networks to a leading position in the South African market, as it is worldwide,” says Rodrigues.
For more information on the ConnectedPartner Program or how to become a Cambium partner, please visit: www.cambiumnetworks.com/partners