‘Experience heart pumping and thrilling highs,’ with Beats by Dr Dre.

Experience innovative products and rock to music with the sleek and rugged Beats by Dr Dre. Studio-inspired, heart-pumping, Beats headphones will get you moving with the pounding bass, the thrilling highs and the dynamics. When you wear Beats headphones, you stop hearing and start listening.

In July 2008, Dr Dre an American rapper, released his brand of headphones, Beats by Dr Dre. A known perfectionist, he designed these headphones for one reason which is that, “People aren’t hearing all the music. Artists and producers work hard in the studio perfecting their sound but people can’t really hear it with normal headphones. Most headphones can’t handle the bass, the detail, and the dynamics. Bottom line, the music doesn’t move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should, the way I do,” said Dr Dre. Beats by Dr Dre has a 63% Market share in USA for headphones over 100$.

Beats headphones are available in various editions and colours. To experience high definition sound while on the move, Solo HD ear-headphones are the right option for you as they are light and comfortable. These also feature Monster Control Talk for iPod playback control and iPhone music phone hands-free calling. On the other hand, Beats Wireless headphones, will allow you to experience the amazing audio sound without having to fuss over cables as these are a completely wireless design. With Bluetooth connectivity, a built-in mic, convenient control buttons on the ear cup for hands-free, mobile calling, music control and volume, these headphones produce extended highs, natural mid-tones and powerful lows.

Artists and producers spend countless hours fine-tuning and mixing music to get it exactly how they want it. But the majority of headphones can’t accurately reproduce the intricacies produced in the studio. Simply put, Beats Studio headphones can. With precision engineered, advanced speaker design, powered amplification and powered noise cancellation, you hear music the way today’s top artists and producers want you to hear it.

Created in partnership with Grammy-Award-winning producer and DJ David Guetta, Beats Mixr gives you the best of both worlds in a sturdy, lightweight package. Beats Mixr adds swivelling ear cups to the ultra-crisp sonic reproduction that made Beats famous, so you can monitor your environment without ever compromising your listening experience.

On a more professional note, Ultra-music lovers, DJs and musicians can experience the Beats Pro, which is the reference headphone designed by audio professionals for audio professionals. With dual input and output cable ports these are built from strong yet lightweight aluminium for rugged use on-the-go, enabling you to also share mixes by daisy-chaining headphones.

Phoenix Software is one of the leading suppliers of consumer-related products and features leading brands such as Dr Dre’s Beats headphones. With high-definition and performance one truly will experience the heart pumping and thrilling effectives of Dr Dre’s Beats headphones which can be found through mass retail outlets in South Africa. These headphones range between R1400 and R7500.