Testament to the brand’s strong global and local presence, coupled with its innovative products and solutions that are changing the consumer electronics industry, Samsung has climbed the ranks in Interbrand’s Best Global Brands Report* for 2012, ranking 9th – among the Top 10 brands for the first time in its history.
Says Michelle Potgieter, Head of Corporate Marketing and Communications at Samsung Electronics SA: “The market growth witnessed by Samsung over the past year is underpinned by our ability to constantly reinvent our product offerings and our ability to innovate and adapt to the changing needs of the market. Being recognised as one of the Top 10 Best Global Brands is evidence of our success.”
Hailed as one of the biggest successes of 2012, marked by an impressive 40% rise in brand value, substantially higher than the industry average of 16%, Samsung have steadily climbed the Interbrand Best Global Brand ranking since 2002, jumping 8 places from 17 in 2011 to 9 in 2012.
Strong Innovative Branding
The Interbrand brand index method of analysis takes into account the ways in which a brand reaches out to and benefits its organisation. This includes the attracting and retaining of talent to deliver on what their customers expect from a brand. The three key pillars to this assessment include; the financial performance of the branded products or services; the role of brand in the purchase decision process for consumers; and of course the strength of the brand in the market. Brands that are selected are therefore strong innovative brands that have responded well to not only the needs of their people and their business, but importantly to the needs of the consumers and the larger world.
“Samsung aspires to create new technologies and innovative products that inspire the world, while delivering new value to enhance the lives of customers, partners and employees. We continue to fulfil our corporate philosophy as well as our vision – “Inspire the World, Create the Future’ – through our inspirational branding projects and commitment to bringing ‘new and meaningful innovations’ to the global and local marketplace,” added George Ferreira, VP and COO for Samsung Electronics Africa.
“Samsung is exceptionally proud of this recognition, which reinforces our brand strategy of mapping global brand equity to local outreach – demonstrating that Samsung are not only global players, but certainly highly-rated and respected within the local South African market,” concludes Potgieter.