General29.10.2012

Samsung Announces its Winter Campaign winners

By weich

Samsung are proud to announce the winners of its ‘Let the games begin’ winter retail promotion – where lucky South Africans have won over R1 million worth of prizes, from a variety of Samsung products through to brand new Hyundai Elantras!

Says Michelle Potgieter, Head of Corporate Marketing and Communications at Samsung South Africa; “As a presenting partner of the Olympic Torch Relay – which took place in July this year – this promotion aimed to bring the spirit of the Olympics to all South Africans and showcase our world class products! What better prizes can sum up world class than Samsung’s latest innovative product range and the 2012 Car of the Year!”

“Consumers were able to enter into the promotion – which closed on the 31st of August 2012 – simply by purchasing Samsung products at any of the participating retailer outlets, and submitting their product serial numbers via SMS promotion line,” says Potgieter. “We had an overwhelming response thanks to our successful marketing efforts. At an intimate event, held at the Bryanston Hyundai dealership on Wednesday, the 24th of October 2012, our 5 lucky winners of the main prize which consisted of a Hyundai Elantra enjoyed being treated as VIPs and of course, ended the day driving away in their brand new vehicle!”

The winners included: Daniel Ramabula from Limpopo, Nicky Antunes from Johannesburg, Natalie Vermaak from Springs, Kathy Visser from Rustenburg and Kwene Selepe from Hammanskraal. There were many great stories behind the winners including; an accidental power surge that left Ms Antunes from Johannesburg stranded without a television which turned out to be a blessing! They purchased their television and entered the competition on the last day, and won!

A loyal Samsung customer – Mr Ramabula from Limpopo – purchased a fridge which allowed him to enter the competition and he subsequently won. Additionally, his name appeared twice in the automated and audited top 40 draw. Obviously it was meant to be!

But most heart-warming was the story behind Mr and Mrs Vermaak from Springs, included below.

Says Mrs Vermaak; “I went to purchase a laptop in August this year, as I wanted to transfer all my personal information from my work PC. When you contacted me to let me know I had won the Hyundai Elantra it was, and still is, a dream come true. However, as heart breaking as it was, my husband and I have opted to sell the car and keep the money to allow my son to continue his studies at the University of Pretoria – he is a 1st year Civil Engineering student. After trying many companies for bursaries – given the cost of tertiary education – we were unsure whether we would afford the continuation of his studies. But thanks to Samsung we now can! Samsung have helped make a child’s dreams come true and I would like to sincerely thank everyone – you will never know how much this means to us. Thank you, thank you, thank you!!!”

Here is a full list of winners in the Samsung Winter Games promotion