Independent telecommunications service provider Nashua Mobile is extending its retail footprint through a partnership with Look & Listen, one of South Africa’s largest specialist entertainment retail chains.
The first Nashua Mobile concept store within a Look & Listen outlet opened in Cresta Shopping Centre on November 7. This was followed by Clearwater Mall on November 14. A national rollout is planned over the next few months.
The new partnership will enable both companies to grow their customer bases and extend their brands into new markets. Customers will be able to buy mobile devices and sign up for voice and data contracts from all of South Africa’s major mobile networks through Nashua Mobile at Look & Listen stores around the country.
Says Mark Taylor, CEO of Nashua Mobile: “With 28 stores in prime retail locations, Look & Listen is a great partner for us as we deliver on our strategy to extend our retail footprint. There is a natural fit between our telecoms products and services, and the selection of consumables, devices and peripherals on offer at Look & Listen, which means that the combination of our brands will offer a fantastic shopping experience for our joint customers.”
Look & Listen is quickly establishing itself as a digital lifestyle retailer and has a strong brand Nashua Mobile is proud to associate with, he adds.
CEO of Look and Listen, Darren Levy says, “We are delighted to extend our digital and technology offering to include Nashua Mobile’s full service cellular offering. We will provide innovative offers that leverage our respective products and appeal to our existing and new customers.”
The companies are working on a range of innovative bundles that combine their services and products to differentiate themselves in the market.