General14.01.2013

Samsung introduces world’s first Curved OLED TV at CES 2013

Samsung’s Curved OLED TV delivers a truly immersive viewing experience by creating panorama effect

Samsung Electronics Co., Ltd unveiled Samsung’s curved OLED TV, at the International Consumer Electronics Show (CES) last week, breaking the barrier of innovation in home entertainment. The OLED panel is curved, which provides depth to the content displayed for a more life-like viewing experience.

Additionally, consumers will enjoy the Curved OLED TV for its immersive panorama effect, which is currently not possible with conventional flat-panel TVs. When watching captivating content such as vast landscapes and scenes from nature on the Curved OLED TV, they will feel like they are surrounded by the beautiful scenery.

Leveraging its expertise in display technology, Samsung has optimised the picture quality of the Curved OLED TV to deliver a comfortable viewing experience. Viewing visual contents on Samsung’s Curved OLED TV does not cause eye strain on the human eye, as the curved panel allows the distance between the user and TV screen to be the same from almost any angle.

“Samsung is dedicated to developing innovation television solutions, beyond what consumers could ever expect, or could even imagine. We will continue our tradition of developing Samsung TV innovations by steadily introducing new TV technology that helps enhance the lives of users, even beyond the World’s First Curved OLED TV,” said HS Kim, executive vice president of Visual Display Business, Samsung Electronics. Watch this space for local availability of the Samsung Curved OLED.

Full details, video content and product images are available at the Samsung microsite at www.samsungces.com or mobile site at m.samsungces.com as well.

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