SMSPortal launches new branding

SMSPortal, the Cape Town-based, leading bulk SMS company, which delivers targeted SMS campaigns, and associated services, is proud to present its new logo and overall brand refresh.

SMSPortal Logo

Charles Stretch, SMSPortal’s MD worked with Online Innovations to update and strengthen the business’s brand and positioning.  Stretch commented: “We have sought to reinvigorate the SMSPortal brand assets, and will be updating the website in the coming weeks to reflect our broader business.  With international activity, we want our site and branding to be clean, simple, modern and accessible.  We will now achieve consistency across all our communications.”

The new branding underlines SMSPortal’s clarity of purpose – to deliver the most effective, clear and efficient SMS services and its on-going commitment to its network partners.

2013 will be a busy year for SMSPortal: as well as new markets, there are several new product developments in the pipeline, as well as new regulatory compliances to adhere to.  There will also be a regular stream of industry comment, especially on the key issues of SMS communication, mobile marketing, regulatory changes and challenges and user experience and measurement.

SMSPortal now employs 23 staff in Cape Town and Port Elizabeth, and has strengthened its marketing function by investment in PR firm Sapphire Street, and increasing its share of voice in the media.