The Notebook Company, the Pretoria-based notebook and accessories retailer – and one of the biggest sellers of Apple iPads in the country – has announced the opening of a consumables division.
Said Christopher Riley, CEO of The Notebook Company: “We are always looking at value added services to offer our clients and we believe this is a good move for us – by expanding into the cartridge and toner business. There is a big demand from our client base for this service and we therefore made a decision to diversify our market focus. The consumables divisions is already up and running,” said Riley.
Commenting further, Riley said that, besides “satisfying current clients”, the company hopes to attract new clients via its consumables division – and hopes that they will become “notebook and tablet buyers as well”.
“This will definitely generate a new revenue stream for us. The investment has not been huge as we already have the infrastructure in place. Besides this positive factor, because this is not our core focus, it enables us to come into the market on a competitive footing – and offer our clients really pencil-sharpened prices. We don’t have to make big profits from this division. It is a value added offering – which, in itself – will bring its own business benefits. We are not hunting for market-winning margins,” he said.