Sage puts social and mobile at the centre of its CRM solution

Business software and services provider Sage ERP Africa now offers a host of new social, mobile and business collaboration features for its leading CRM solution. “The latest version of Sage CRM has been designed to support busy, growing businesses who want to foster internal collaboration; increase sales team productivity and drive business wide efficiency,” says Jeremy Waterman, Managing Director, Sage ERP Africa and Sage Middle East.

Sage CRM empowers sales, marketing and customer service teams to better engage with colleagues and customers. The new version, Sage CRM 7.2, brings mobile deployment on iPhone and Android smartphone and tablet devices, greater Social CRM capabilities with Facebook, LinkedIn and Twitter, and employee collaboration and knowledge exchange powered by Yammer.

The enhanced mobile suite includes two new mobile Apps for the iPhone and Windows 8, which provide mobile sales teams with real-time data to help them manage their business relationships, even when out of coverage. Sales teams can now use these dedicated Apps to access their key opportunities, appointments and tasks. Additionally native phone integration with the iPhone enables them to map appointments and track key customer communications.

The Social CRM suite, which already integrates with key social media applications including LinkedIn and Twitter, is enhanced further with new social capabilities that allow Sage CRM teams to gain customer insights from Facebook, providing them with a complete picture of customer and prospect interactions.

Business collaboration across teams using Sage CRM is now possible with new social-style collaboration powered by Yammer. Employees can collaborate with Yammer Groups and across records to discuss and collaborate on that record. This makes business conversations concerning opportunities, leads and support cases more social and transparent, providing greater visibility for all employees.

Other new features offered with the latest release include smarter reporting with enhanced features built to enable faster, secure, customised reports, quickly populated with the latest CRM information. Rich new graphic charts and report cloning capabilities enable users to quickly create visual reports with interactive graphs, for at-a-glance business insight and informed decision-making.

“Sage CRM 7.2 has been designed with social, mobile and business collaboration technology at its core, enhanced further with smart business reporting. Providing dynamic business insight and customer information that is easy to report on, will make a big difference to companies looking to drive revenues, grow their business and achieve great success through exceptional customer experience, delivered seamlessly across all touch points,” concludes Waterman.

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Sage puts social and mobile at the centre of its CRM solution