Distributor Drive Control Corporation (DCC) has appointed George Lodewick as its new Dell Commercial Product Specialist. Lodewick is responsible for the Commercial range of products including the Latitude, Optiplex and Precision ranges, notebooks, PCs and workstation that have been specifically designed for the business and enterprise markets. He brings a wealth of experience to the position from a varied background, having previously held positions at Axiz and Pinnacle along with other distributors, as well as at a reseller and retail.
“The commercial product range relies on the channel for sales, and having a dedicated product specialist in this area will help us to provide enhanced and improved service to our valued channel partners. Lodewick was the ideal candidate with his background in both the distributor and reseller environment, which gives him a valuable perspective of the requirements at both ends of the channel,” says Frank Lumley, Dell Business Unit Manager at DCC.
Lodewick holds an A+ certification as well as a Business Management Diploma, and has gained more than 13 years of experience in sales and marketing in retail, distribution and reseller environments. Although he had interviewed for a pure sales position, this broad knowledge base and experience secured his position as Product Specialist after DCC recognised the value he would add to the team. In his spare time Lodewick enjoys cycling, reading, playing the guitar, listening to music and watching television.
“It has been my goal to become a product manager at a distributor for some time, and I am happy to have reached this milestone. My background in sales and dealing with a variety of clients and government will stand me in good stead, and my knowledge of the market and the environment will assist me in elevating myself to this new position. I am looking forward to tackling the challenges that come my way,” says Lodewick.
“For the next six months I will be focusing on learning as much as I can about DCC and its channel and customers, which will only be of benefit in my position. I will also be concentrating on driving awareness of my product ranges and enhancing my team’s sales figures,” he concludes.