Samsung transforms the home entertainment experience in Africa

Samsung’s 2013 Smart TVs offer an even easier and more intuitive way to discover content with advanced Motion and Voice Control and a new Smart Hub

Samsung Electronics Africa reinforced its technology leadership through the introduction of its new Smart TV line-up that provides the ultimate Smart TV experience through advanced Smart features, larger screen sizes, superior picture quality, and unmatched design aesthetics. Regardless of consumers’ viewing preferences across Africa for LED or the innovative Ultra High Definition (UHD), Samsung’s 2013 Smart TVs allow users to enjoy a more seamless, integrated and immersive entertainment viewing experience.

Samsung also announced the expansion of its digital audio line-up to the African region, with new devices that easily turn any home entertainment system into an optimal sound environment thanks to a number of wireless connectivity enhancements.

“Samsung’s latest innovations offer simple, intuitive ways for African consumers to discover and share more of the content they love on the big screen of their 2013 Smart TVs.” Says Lance Berger, Head of Product Marketing TV/AV at Samsung South Africa. “The brand’s line-up this year delivers the very best in picture quality, advanced features and modern design – and together with our newest AV products – creates the ultimate home entertainment experience with dynamic, clear audio.”

Delivering the Ultimate Lean-back Experience
Samsung is offering enhanced Motion Control and Voice Control in 2013, allowing consumers to navigate and control their TV like never before. Users can now swipe, pinch to zoom or use a flip motion to move between Smart Hub panels via Motion Control. Samsung’s Voice Control enhancements allow the TV to now understand up to 300 commands with improved recognition rates.

Samsung is also providing its African consumers with a simpler way to embrace the discovery of new content and experiences with a completely redesigned Smart Hub. The 2013 Smart Hub provides users with an easy way to organise and navigate personalised content through an updated interface and dynamic thumbnail previews within three newly designed panels:

• Apps: Easily access and edit downloaded Samsung Apps
  
• Photos, Videos & Music: Access personal content stored on various AllShare devices in one place
• Social: View popular video content shared across social channels

The new Apps panel of Samsung’s Smart Hub allows users to display up to 30 app icons on one page, which users can customise so that their favourite apps are easy to access.

Along with these features, Samsung is improving usability through a new touch remote control for the F8000. With the new Smart Touch Control, users can write a channel number on the remote’s touchpad – which takes the place of physical number keys – and easily flip through channels with a single thumb motion. The remote also delivers greater flexibility to consumers, supporting universal functionality with other devices, regardless of manufacturer.

UHD TV—Ultimate Blend of Technology and Craftsmanship
Samsung’s next-generation ultra-large screen TV, the UHD TV 85S9, sets a new standard for the industry, revolutionising the conventional TV design aesthetic. The stunning Timeless Gallery design makes the TV appear to be floating within its frame and showcases the juxtaposition of a classic, minimalist concept with a large, 85-inch display. Samsung’s design concept includes its One Connect solution to eliminate cable clutter by requiring only one cable to connect to the TV, creating a perfect Clean Back look. At 85 inches, its large screen size is part of Samsung’s effort to meet consumer demand for larger-screen TVs, which is the fastest growing TV segment in the world.

Blending technology excellence with fine craftsmanship, the state-of-the-art 85S9 offers four times the resolution available on existing Full HD displays to deliver beautiful detail, unmatched clarity and vivid picture quality. The 85S9 also includes Samsung’s proprietary up-scaling engine which can up-convert HD or Full-HD to UHD-level picture quality by restoring detail information to create greater precision for real-life picture quality.

Samsung is also addressing the current conflicting UHD content standards with the 85S9, offering timeless compatibility with any type of upcoming UHD content with a slot for future Evolution Kits. Consumers will now be able to watch UHD content regardless of standardisations – now and into the future – as the Evolution Kit will update the TV to meet the latest standards and features.

Rounding off the state-of-the-art 85S9 is an immersive audio experience to match its screen excellence, with 120-watt array speakers built seamlessly into the frame of the television.

LED TV—the Brightest Picture Available
The F8000 reaffirms Samsung’s leadership in the LED Smart TV market by offering brighter, more vibrant pictures with richer colours, deeper black levels and higher contrasts. Its ultra-thin design profile and Arc stand make the TV appear to be floating in the air. The F8000 is also among Samsung’s first line of Smart TVs equipped with Intelligent Viewing, which creates an optimised picture quality dependent on the type of content, and a quad-core processor – making it even easier and faster for consumers to toggle between apps, online services and on-air TV. The F8000 will be available this year in 46”, 55”, 60’’, 65” and 75” class screen sizes.

Samsung Evolution Kit—Delivering Smart TV Feature Updates
Samsung is delivering on its promise to offer consumers a way to stay up-to-date with the latest technology. Available on select Series 7, 8 and 9 2012 Smart TVs, the Evolution Kit provides both software and hardware updates that include access to the 2013 Smart Hub and other Smart features, and transforms the set’s dual-core CPU to quad-core, resulting in faster internal processing speeds. Samsung’s flagship 2013 Smart TVs will also be equipped with slots for future Evolution Kits.

7.1 Channel Home Theatre System—Brilliant, Unprecedented Sound Quality
Samsung’s HT-F9750W Home Theatre System provides consumers with superior sound quality and a remarkable viewing experience comparable to that of a movie theatre. The 1,330-watt sound system features a Gallium Nitride amplifier and vacuum tube pre-amplifier, which together create a pure, natural sound without distortion. The HT-F9750W also offers a Blu-ray component that allows users to run multiple apps at once for easier access to the latest Smart Hub and AllShare features. The home theatre system’s powerful sound quality is matched with a premium, metallic finish that is the perfect complement to Samsung’s 2013 Smart TVs, including Samsung’s UHD TV.

Vacuum Tube Air Track—Warmer, Immersive Sounds Without Hassle or Distortion
Samsung’s Vacuum Tube Air Track (model HW-F751) meets consumer demand for powerful performance and natural sound through the world’s first integration of a vacuum tube amplifier into an air track. The HW-F751 includes SoundShare, a function to connect the air track to a TV via Bluetooth, a gyroscope sensor for optimised sound quality and SoundShare—which automatically powers the device when the TV is turned on, allowing consumers to control it via a remote. The silver, slim metal design of the HW-F751 and separate, wireless subwoofer complement the premium design of any Samsung Smart TV.

What’s more, is the partnership with Simfy, now your music experience just got better.

The special promotion will be part of the qualifying Samsung wireless and Bluetooth-enabled audio products including; home theatre systems, AirTrack speaker systems, Mini Components Systems and Bluetooth speakers – all available at leading retailers and Samsung brand stores nationwide. To access this offer, all consumers need to do is go to the link found on the voucher, which is included inside their newly purchased Samsung audio product, and enter their unique voucher code on Simfy Africa’s website www.simfy.co.za then this will get a chance to experience their music like never before.