Hot on the heels of a steep increase in fuel prices in South Africa, Financial Services Group Absa today unveiled a rewards deal that offers 5% bank sponsored cashback on purchases at all Sasol branded service stations.
This exclusive offer provides added incentive to the approximately 1.3 million Absa Rewards members that will also have the ability to earn 5% in cash rewards simply by swiping any Absa card within Sasol Convenience Centres.
“What sets Absa Rewards apart is its simplicity. Customers don’t have to remember to carry an additional card or make complex points conversions. We have no hidden costs, coupons or punch cards. For Absa Rewards members it’s as simple as swiping an existing Absa card and getting cash back,” says Absa Head of Retail Banking Arrie Rautenbach.
He explained that through the fuel rewards offer, Absa Rewards members would typically save an average of 11 litres of fuel in cash rewards per month and extra cash savings within Sasol convenience stores that would especially benefit travellers.
“We are delighted at the prospect of joining the Absa Rewards programme as a partner. This development will enable customers to earn 5% of their spend back at our Sasol Convenience Centres,” says Alan Cameron, Managing Director of Sasol Oil.
In addition to the fuel rewards offer, Absa Rewards announced a partnership with Dis-Chem that offers an extra 15% benefit when converting Absa cash rewards to Dis-Chem benefit points. Absa is also offering new customers who take up vehicle finance or register for Absa Rewards before 31 October 2013, a chance to win one of forty R5000 gift cards from Tiger Wheel & Tyre.
“Most loyalty programmes are points based or have expiry dates on points/miles, making it hard to maximise award value. Our aim is to ensure that our customers and clients get a full service bouquet, but at the same time getting paid real cash for using their Absa debit, credit or cheque card as we understand that even the most valuable loyalty currency isn’t the same as cold, hard cash,” says Rautenbach.
“It is imperative for us to make sure that we offer our clients a straight forward and easy to understand rewards solution. This is in line with our focus to make customers’ lives much easier,” he concludes.