Statue to commemorate the launch of Lenovo’s new Android tablets in Africa
Lenovo, the number one PC supplier in the world, will be blazing a trail by being the first company to create a uniquely African Android statue. This landmark campaign is to commemorate the launch of the Lenovo A1000, A3000 and S6000 Android tablets in Africa.
The most famous Android statues have been created by Google and are located at their corporate headquarters (Googleplex) in Mountain View, California. These statues document important milestones in the history of Android and have traditionally been based on the code names for the versions of Google’s Android mobile operating system, which are named alphabetically after desserts: Cupcake, Éclair, Frodo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean.
It has been rumoured that the next official version of Android will be called Key Lime Pie, a traditional American dessert – but Lenovo has decided to launch a campaign to ask Africans what they would name it if they had a choice. Lenovo will then build a statue, modelling it after the winning name. The campaign is accompanied by a social media competition on Lenovo Africa Facebook page (www.facebook.com/LenovoAfrica) asking Android and Lenovo fans, in South Africa, Nigeria and Kenya, to name the statue. The winner of the best and most creative name will receive a hamper full of Lenovo goodies worth R20,000. The winner will be chosen by Lenovo and the Africa Android statue will be unveiled in October this year.
“We are thrilled to create Africa’s first ever Android statue to celebrate the launch of our new range of tablets,” commented Graham Braum, Country Manager of Lenovo Africa. “Our latest Android tablet family is perfectly matched to meet our customers’ demands. We’ve noted that 7” tablets are well accepted, particularly by young, active users who are always on the go, so we’ve created devices that address these customers’ needs, as well as devices for more demanding gamers and multimedia users. We are confident that our Android family will appeal to customers across Africa as we’ve made them highly accessible and flexible to serve multiple needs, styles and budgets.”
Lenovo’s new Android tablet range starts with two new A-series 7” tablets designed for optimal mobility while still packing a performance punch. The A1000, with Dolby® Digital Plus, will deliver a dazzling experience for music and entertainment lover, while the A3000, with its ultra-responsive quad-core processor, is high-performance tablet that’s portable enough to slip in your jacket pocket. .
Alongside these models, Lenovo also launched the new and stylish S6000. The slim, light and comfortable to hold tablet is powered by a quad-core processor and delivers the performance users need to enjoy the latest apps and games on Android 4.2 Jelly Bean, while its 10.1″ HD IPS mutitouch display guarantees a bright and vivid viewing experience.