Samsung, MTN partner for entrepreneurial reality TV

Helping develop SMEs through technology

Samsung Electronics South Africa has joined forces with MTN Business to support The Big Break Legacy show currently underway on SABC2. This programme will see entrepreneurs contesting the R5-million investment prize.

“The importance of helping develop entrepreneurs in the country cannot be over-emphasised. They fulfil an important development role for the country’s economy, which is required for growth stimulus. As such, Samsung offers a range of solutions that provide all the tools that a start-up entrepreneur will need to remain completely mobile and ensure that they are brought closer to their customers through technology,” says Paulo Ferreira, Head of Enterprise Mobility at Samsung Electronics South Africa.

The Big Break Legacy show is aimed at identifying, educating, inspiring, and empowering entrepreneurs in the country. This weekly series, now in its second season, sees contestants compete in real-life entrepreneurial challenges.

“It is a critical business requirement to always be connected and to have access to technology. Entrepreneurs have very specific requirements and Samsung takes meeting those needs very seriously. Through the development of cost-effective and secure solutions, which are optimised for the mobile worker, we are able to provide SME’s the support they require.”

Samsung offers the SME market a vast choice of different solutions that cater for security, messaging, virtualisation, collaboration, and business applications.

In addition to having access to these enterprise mobility solutions, contestants on the show can also engage with Samsung and MTN for business advice and guidance on how to best utilise mobile technology to increase business growth in a competitive market.