Samsung named top electronics company in Sunday Times survey

Third year in succession for prestigious accolade

Samsung Electronics South Africa has been named the number one Electronic goods company for the third year running and featured prominently in other categories in the recent Sunday Times Top Brands Survey. The survey, which is sponsored by Sunday Times, looks at a brand’s penetration in the marketplace, while examining its strength amongst its users and the attraction towards non-users.

“Samsung is committed to develop innovative products and to provide a world-class service which meets the diverse needs of our customers. We are proud and delighted that Samsung has again been voted as the Top Consumer Electronics Brand,” says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa.

Additionally, Samsung ranked third against eight other cellphone brands in the consumer mobile phone category and second respectfully in the Business categories for cell phones and computer tablets/E-Readers.

“These results are testament to how Samsung has been focusing on providing an integrated customer experience, from the design of its products all the way through to the support it provides users. This award is an honour, given the standing of The Sunday Times and the high esteem these accolades are held in.”

The survey conducted by TNS South Africa is now in its 15th year and looks at annual changes in consumer sentiment towards brands. More than 3 500 people over the age of 18 were interviewed with a significant number of them coming from outside metropolitan areas.