Motorola Solutions (NYSE: MSI), a leading provider of mission-critical communication solutions and services for enterprise and government customers, says it expects to see growth in the sub-Saharan African region on the back of its new distribution partnership with Danimex Communications.
Motorola has appointed Denmark-based Danimex Communications as a distributor of its 2-way radio communications equipment and solutions in South Africa and the SADC region. The partnership is expected to deliver new markets and pan-African growth to Motorola Solutions.
Highlighting the distribution partnership at a channel partner briefing in Johannesburg this week, Danimex said its new subsidiary, based in Bryanston, would serve as a regional warehouse, support and service hub for its channel. Stock will therefore be available from warehouses in Johannesburg, Dubai and Denmark. Danimex also has regional support and service hubs in Nigeria and Kenya.
“The distribution agreement brings to the South African market an alternative, and presents new opportunities for us to grow our market share,” says Bruce Kau Regional Sales Manager Southern Africa.
Kau says Danimex brings to the table extensive experience in the pan-African market, and a strong legacy of support and service. “Business is no longer about dropping boxes – service, support and loyalty to clients are equally important now,” he says.
Danimex goes to market solely through its reseller partner channel, says Egon Bruun – Chairman of Danimex International. As such, its model focuses heavily on logistical and marketing support and training for its channel partners.
“As a communications product specialist with over 22 years’ experience across African markets and decades of experience with Motorola Solutions, Danimex is able to bring to the SA and SADC region much-needed expertise,” says Bruun.
Johan van Zyl, GM of Danimex SA, notes that the company’s model supports partners of all sizes and is looking to expand its partner channel. “The new distribution agreement therefore paves the way for even smaller resellers to resell Motorola Solutions’ award-winning products and broaden their business base,” he says.