First Technology launches!

These days, you can purchase almost anything online – from groceries to books, to electricity, and everything in between. While most people are used to buying technology items such as tablets and cell phones online for their personal use, many businesses have not made the move to purchasing their technology online yet.

The launch of FirstShop ( is set to change that, with great specials and fantastic pricing on a wide range of products tailored to businesses. FirstShop’s IT and business focus makes this online store a one-stop technology solution for companies looking for convenience and great deals, with branded products from printers to peripherals, tablets to accessories, available under one virtual roof at some of the best prices in South Africa.

Backed by First Technology, one of South Africa’s leading technology distribution houses, FirstShop uses the footprint of its parent company to access 11 distribution points across the country and 125 000 brand name tier 1 product lines to provide its customers with a complete range of hardware and software solutions, focusing on great service and competitive pricing. Trusted by customers for over 30 years, First Technology is one of South Africa’s leading single-source providers of IT products and services.

“Online shopping is more convenient, faster and can be cheaper. There’s no reason businesses shouldn’t enjoy the same benefits from online shopping as everyone else does. Until now, they have had to make do without these benefits because there wasn’t a virtual store offering business-focused products. With the launch of FirstShop, we are providing business owners around the country with easy access to the products they need,” says Wayne Panaino, Business Manager at FirstShop.

He adds that in addition to the convenience of door-to-door delivery and the discounted prices, FirstShop only supplies products sourced through authorised channels, so there is no risk of grey imports. In addition, this online store has a full support team to ensure that customers that need some assistance with their products have easy access to high level tech personnel. “Our goal is to provide the best customer service, and we offer the same guarantees, warrantees, and support businesses are used to from the traditional distribution channels – wrapped up in superior service,” Panaino says.

To celebrate its launch, FirstShop is offering weekly specials, and will continue to do so in the future. These promotions will cover the full range of product categories, at cheaper prices than can be found anywhere else.

The launch will also see FirstShop offering a first in South Africa – the HP Officejet Pro X range. This range of printers boasts an official Guinness World Records title for the fastest time to print 500 sheets by an office colour desktop printer, a feat which was accomplished by the Officejet Pro X551dw single function printer and the multifunction version of the X576dw MFP.

The Officejet Pro X range boasts PageWide Technology, an innovative page-wide array print head that increases print speeds and improves overall output quality. Only the paper moves, with the print head remaining fixed in place, which is where the increased speed comes into play. This system means improvements in print quality as a result of less horizontal stripes on graphics and text, in addition to producing up to 70 pages per minute of text.

For more information and great specials, visit

Share this article
First Technology launches!