Cell C makes an investment in the future of SA through its children

Following the company’s sponsorship of the Nelson Mandela Bay Sevens rugby tournament and as part of a larger investment in the Nelson Mandela Bay area, Cell C will be donating a much-needed R25 000 to the Port Elizabeth branch of SOS Children’s Village.

The SOS Children’s Village has been working in Port Elizabeth since 1989 and provides homes for children in the area who have no one else to care for them. SOS also provides a high-quality education from nursery to secondary level, followed by vocational training and support for young adults as they prepare for independence.

“Through our Believe campaign we are hoping to create a sustainable belief in the potential of South Africa, and that means giving its children the best possible future we can provide,” says Cell C Executive Head of Marketing, Doug Mattheus.

Through this sponsorship, Cell C hopes that these children will be given the chance to shine, no matter their start to life.

While the company’s primary investment is in the Port Elizabeth branch of the organization, Cell C will also be bringing a little cheer to children hosted at other branches of SOS Village nationwide.

The company will be hosting parties for these children and volunteers from Cell C’s staff complement will be bringing special treats to these occasions and sharing in a day of entertainment with them.

The parties will take place at the SOS Children’s Villages in Gauteng, Pretoria, Western Cape, Kwa-Zulu Natal and Eastern Cape.

“We wanted to do something really special for these children, who would otherwise not be able to experience the simple joy of a jumping castle. We’re looking forward to treating the children with face painters, balloons, stilt-walkers and many other party favours,” says Mattheus.

Cell C hopes that it will be a day they never forget.

When Cell C launched its Believe campaign, the company decided it had to be linked to making South Africa a better place through social investment and this sponsorship forms part of that.