Business26.02.2014

Schneider Electric SA appoints Ntombi Mhangwani to build its brand in southern Africa

By weich

Schneider Electric South Africa, a specialist in energy management, is pleased to announce that Ntombi Mhangwani has joined the company as marketing and communications director.

Mhangwani is a seasoned professional with 17 years of knowledge in business-to-business (B2B) and business-to-customer (B2C) marketing and communications.

“Ntombi has a proven track record, which shows that she is highly capable in helping organisations ‘get their brand out there’, tell their corporate stories and connect as an organisation with both customers and the public. We are pleased to have her on board,” says Eric Léger, country president at Schneider Electric South Africa.

Prior to joining Schneider Electric South Africa, Mhangwani used her skills to accomplish positive and quantifiable brand results at IT organisation, Dimension Data. As head of communications she was responsible for creating integrated marketing communications strategies and plans to manage the brand in the Middle Eastern and African markets.

She has also showed her proficiency in project management at mobile telecommunication giant, MTN, when she leveraged the brand during the 2010 FIFA World Cup. At the same time, she managed the company’s internal- and external communications as well as media relations.

Mhangwani has throughout her career held a healthy relationship with the media. As a former journalist herself, she set the foundations for these partnerships during her studies at Rhodes University and subsequent employment with public service and commercial broadcasting organisation, SABC.

In her new capacity, Mhangwani’s main responsibilities will be to align country-marketing and communications with the goals and strategy of each zone. She is also tasked with creating a communication plan to both fulfil business plan objectives and reach a superior level of visibility for company’s brand, its solutions and products and a positive perception of these in the local and Southern African market.