Growing Mimecast’s presence in Africa was an opportunity that Martin Rohde has embraced as the unified email management company’s new Business Development Manager. “I had been following Mimecast for a while, and the challenge to take this market leader into a largely untapped environment appealed to my need for personal and professional growth,” says Rohde.
Along with his extensive experience as a Business Development Manager in multiple markets, Rohde’s expertise in developing successful and sustainable partnerships in new markets made him an immediate asset to Mimecast. As a leading provider of essential cloud services for Microsoft Exchange, Mimecast delivers email management services that include security, continuity, and archiving to a range of businesses across the world.
“Africa has a growing internet culture and a significant mobile user-base from the rapid adoption of smart devices,” says Rohde. “Increased bandwidth capabilities across Africa enables companies to make better use of cloud technology and software as a service (SaaS).” African economies are also expanding, and with the Nigerian economy over-shadowing South Africa’s, the appeal for African expansion amongst businesses is undeniable.
“The challenges of cultural diversity and language barriers across our continent can only be overcome with expert insight,” comments Brandon Bekker, Managing Director of Mimecast South Africa. “Having Martin on-board to progress our business in Africa is incredibly exciting and we look forward to the growth opportunities that lie ahead for Mimecast.”