John Brown Media achieves a Level 2 B-BBEE status

Less than a year after attaining a Level 3 B-BBEE status, John Brown Media announced that it has improved its Broad-Based Black Economic Empowerment rating and is now verified as a comfortable Level 2 B-BBEE contributor. The company, which is part of a global leading independent content marketing agency, received a B-BBEE Recognition Level of 125% and a Procurement Recognition Level of 156.25%.

“As a group, we are totally committed to transformation in South Africa, and we have looked at practical ways in which we can lead transformation in our sector specifically,” says Lani Carstens, Managing Director of John Brown Media.

“Launched in early 2014, the John Brown Empowerment Trust is an initiative of which we are particularly proud. This trust provides for a significant percentage of profits to be invested in the education of our employees’ children, from nursery school to tertiary level.”

The second focus area of the John Brown Empowerment Trust sees the business drive profits back into the wider community in the form of skills transfer and upliftment, with a special focus on media and digital training.

In addition, the company recognizes the need to embrace skills development across all platforms by offering in-house learnership programmes and awarding numerous study bursaries each year. One of the most recent employee bursary recipients, Meagan Kuhn (account manager for Pick n Pay and Spur), graduated with distinction from the University of Stellenbosch’s Business School last year. As part of its ongoing commitment to further education in South Africa, John Brown Media is aiming to diversify its training portfolio to include bursaries for external students and graduates.

“Transformation is part of our DNA and we embrace it fully. Every level of the business pays attention to all aspects of our Empowerment Scorecard and we have a robust transformation strategy in place to maintain our status,” Carstens concluded.

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John Brown Media achieves a Level 2 B-BBEE status