With three months until Christmas, spring is a fitting time to clean, reorganise or realign any aspects of your business that may have been “gathering dust”. Doing this can help you improve your sales and marketing strategy in time for upcoming events such as Black Friday, Cyber Monday and Christmas.

Spruce up your business by:

1. Refreshing your website

Go through your website page by page. Find outdated information, old pricing, discontinued product references etc. and update all of these. Is your website hosting still efficient enough or do you need to upgrade to another package? A slow-to-load and dated website can do a lot of damage to your brand.

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2. Decluttering and improving office productivity

Have your business adapted to the possibility of remote work or are you still struggling to make it work? Hosted PBX in the Cloud, also called VoIP in the Cloud, is a way for companies to centralise all internal and external communication, improve productivity and save costs. Hosted PBX has no cables, offers UnCapped* crystal-clear calls from anywhere to anywhere, web conferencing, LiveChat and so much more!

3. Shaping-up your marketing

Relook all your marketing efforts. Ask questions like: What’s working? What’s not working? Where does the business not have any exposure? Are we making the best possible use of social media, email marketing etc.? And how is the entire marketing bridge doing (i.e. every aspect of your business connected to customers).

4. Laying out what your customers think of you

In business, there is always room for improvement. If sales can do better – ramp up marketing, right? Unfortunately, it’s easier said than done. If you want more sales, multiple aspects of your business need to improve. It is important to first get rid of any underlying issues costing you return customers. Find out what customers aren’t telling you. Run a survey and analyse the results.

5. Polishing your hosting skills

Networking is such an important part of business. However, as a result of Covid-19 and the associated regulations events are few and far between. If your business is set to benefit from hosting events (virtual or in real life), start planning.

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