Black Friday and Cyber Monday are just around the corner. As a result of the pandemic, in-store sales dropped by 30% last year, but eCommerce saw an increase of 60%.
Is your eCommerce store ready?
Run successful promotions this year with these tips and tricks:
1. Sweeten the deal more to stand-out
Competition will be manic this year, as customers will be spoiled for choice and pricing won’t be the only thing they’ll be looking for. Sweeten the deal by offering “freebies” like; free shipping, free gifts over a certain order value spent, and taking service to the next level with a Live Chat, etc.
2. Improve user-friendliness on desktop and mobile
Scrutinise your website and get a few Mystery Shoppers to do the same, obtain feedback and make the necessary changes. What is your competition doing differently? Ensure your website is mobile-friendly and that navigation here is also seamless.
3. Check your site’s speed and improve your hosting (if needed)
Check your site’s speed using Google’s tool and fix what needs to be fixed. If it takes more than 2 seconds for your eCommerce website to load, you could be losing potential customers. Look at getting faster, more reliable hosting, and make the change today!
If you have a WordPress website, we recommend upgrading to Domains.co.za’s WordPress Hosting to power your WordPress eCommerce website.
4. Build a Festive Season audience
Curious shoppers will be dropping by your website to browse, many of whom may leave empty handed. However, you can leverage this opportunity to build your Festive Season emailing list. A simple way is to create a pop-up that encourages visitors to subscribe to your newsletter and/or Promotional emails, to obtain a 10% discount on their next online purchase.
5. Get the word out
Timing is everything when it comes to getting the word out for your Black Friday and Cyber Monday campaigns. Don’t wait until the 26th to promote them, and don’t start too soon either.
Remember, online competition will be hectic, and social media feeds will be flooded with deals, your posts need to have an impact and the WOW-factor!
Getting Black Friday and Cyber Monday right means you’ll be that much more prepared for this year’s main retail event: Christmas.
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