From left: CloudSmiths Head of Marketing Patrick Eriksen, and Executive Head of Customer Acquisitions Tamsyn Partington.
Great partnerships are celebrated at CloudSmiths, a Dynamic Technologies group company. While the company’s focal partnerships are with Salesforce, Google Cloud, Microsoft Azure and Databricks, their collaboration with smaller providers such as Asana, Grafana, Nice, Vimeo, EventSpark, and Advendio add that extra value for clients.
Complementary products and services that provide an all-in-one package and an overall more seamless and efficient outcome are what elevate the CloudSmiths offering.
These smaller technologies enhance the capabilities of their primary cloud solutions, adding specialised functionality that complements core systems. For instance, tools like Advendio extend Salesforce to support advertising workflows, while Grafana adds advanced monitoring and analytics to cloud implementations.
With in-depth knowledge of these integrations, the CloudSmiths team configures each tool to maximise its value within the broader technology ecosystem.
Grafana and Asana both provide extremely generous free packages, but the truth is that most businesses will need a service provider such as CloudSmiths to tailor more bespoke, targeted solutions.
Patrick Eriksen, Head of Marketing at CloudSmiths, says, “At the core of what we do at CloudSmiths is helping companies run better. Whether that means helping them understand their customers more deeply, keeping a closer eye on their operations, or improving team collaboration. We choose partners whose technology best supports this goal.”
Tamsyn Partington, Executive Head of Customer Acquisitions at CloudSmiths, says, “What we offer are building blocks – they add value, integrate well with each other, and they’re all fantastic tools in their own right. We’ve also ensured that all of our people are trained and certified by these partners to ensure they’re proficient in all the technologies and qualified to give our customers the best advice to suit their needs. For superior return on investment, with tools, platforms and solutions that grow as our clients’ businesses grow, these partnerships just make sense.”
When identifying potential partnerships, easy integration with CloudSmiths’ bigger partners, such as Salesforce or Google, is a must, explains Eriksen. Only tools that enhance their product offerings, make businesses better, and that help to create a cohesive system make the cut.
Advendio helps media companies manage their advertising sales and operations in one place. Nice is a platform that uses the cloud and AI to help businesses improve customer service and manage their teams better. Grafana offers unmatched data reporting with easy-to-understand charts and dashboards to enable users to keep an eye on data and system performance. Vimeo is a platform for hosting and sharing videos, with tools for creating, editing, and streaming videos online.
Asana is designed to make project and workflow management easier as it helps teams organise tasks, track progress, and work together more smoothly. EventSpark is a platform that helps businesses easily plan, organise, and manage events, from invitations to follow-ups, all within Salesforce.
“At CloudSmiths, we’ve always said that we like to meet our customers where they are,” says Eriksen. “If there’s a gap in our toolbox that prevents us from doing that or being able to offer a range of solutions and tools that meets their needs, then we make the effort to grow that capability so that they don’t need to look elsewhere for that help.”
The company offers flexibility and adaptability, enabling clients to meet changing needs without the bureaucracy that slows down GSIs. CloudSmiths also offers tailored innovation rather than templates, and leverages niche expertise to craft unique solutions that address unique challenges. In addition, swift and responsive resourcing allows for rapid iteration that’s hard to match.
It’s this blend of niche skills, long-standing partnerships, and an eye for value-add tools and products that sets CloudSmiths apart. As Partington says, “We provide a personalised and agile offering with competitive pricing, adaptability, and a nuanced approach. We meet our clients where they are and design solutions that align with their unique needs and budget.”
Read time: 4 minutes 54 seconds
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Linda Wilkins (Wilkins Ross Communications)
[email protected]
Patrick Eriksen
Head of Marketing, CloudSmiths
[email protected]
