Award-winning innovators in Internet of Things (IoT) solutions for companies in any industry, launched a new website this month to present its offering using the latest technology to drive activity and enhance search engine optimisation (SEO).

“Although the IoT industry is reaching a level of maturity, customers are looking for specific information related to their business challenges and about the industry in which they operate. The new website has simplified the content and enhanced the customer journey as a visitor navigates the site. Search engines continuously change how they operate and share information, a further driver of our decision to create a new site,” says Nick Barker, Marketing Manager: Operations at IoT.nxt and team leader of the refreshed website.

“Since the start-up phase of IoT.nxt the company has always been agile and adapted to changed market conditions and customer requirements. The corporate website has been updated in the past to suit changed requirements; the new site is a continuation to use our online presence to achieve our goal to become a global market leader in the delivery of innovative IoT solutions and be a widely recognised brand in the tech industry,” Barker says.

Lazo Karapanagiotidis, Chief Officer: Product and Marketing, adds that it is important to set out how the IoT.nxt platform – which makes the efficiencies, cost savings and increased revenue from IoT a reality for businesses – works. “Early adopters of IoT strategies have experienced the benefits of the technology. It is important that companies considering IoT strategies get the information they need to introduce it in their businesses.”

The content for the site was produced and provided by the IoT.nxt internal teams including copywriters and graphic designers.