Consumers all over the world including South Africa are becoming more and more concerned with health and hygiene. While certain basic actions are being taken to improve well-being, such as eating healthy food, or getting regular exercise, there are also other important steps that consumers are considering. For example, well informed consumers are voicing their preference for washing machines and other home appliances that offer health and hygiene benefits along with exceptional performance. LG’s latest top loader, the Sapience Washing Machine has officially launched in South Africa.
“At LG, we conduct extensive research in order to understand exactly what consumers want and expect from a new washing machine,” said Jungho Kim, Product Marketing Manager for Home Appliances at LG Electronics.
“Our studies indicate that greater hygiene and powerful performance rank very high up on most consumers’ check lists. LG’s new Sapience Washing Machine is the ultimate laundry solution; offering powerful steam cleaning and hygiene-enhancing features underpinned by its new innovative heater. Most of all, thanks to the new heater, our washing machines can adjust water temperature as necessary, delivering the best possible, hygienic washing results for an array of different fabric types.”
LG’s in-depth research clearly shows that today’s health focused consumers demand a washing machine that is strong in terms of hygiene and cleaning power. Excelling in both regards, the new top-loading models come equipped with LG’s outstanding heater. Product testing has confirmed that in order to achieve optimal cleanliness, the internal temperature of a washing machine must be at least 40 degrees Celsius1. LG’s top load washing machines incorporate a stain care course that takes full advantage of the heater’s power, raising the water temperature to 40 degrees for effective stain removal. Offering further benefit, the warm water from the heater ensures that residual laundry detergent is quickly dissolved during the cycle.
Meanwhile, the top-loaders’ also offer an allergy care course, producing the 60-degrees temperature 2 required for the elimination of germs and bacteria in clothing. At this heat, germs and harmful allergens are effectively eradicated, leaving clothes hygienically fresh.
Conventional LG washing machines typically perform tub sterilization using room-temperature water. However, LG’s top-loading washers boast the Tub Clean+ feature, which heats water to 60 degrees Celsius to sterilize 99.99 percent3 of bacteria4 found inside the tub. Tub Cleaner’s impressive germ-fighting capabilities promise the consumer better health and peace of mind.
In order to improve hygiene, and to cope with high temperatures, a washing machine’s tub should be made from a bacteria-resistant, strong and durable material. As such, LG has fitted its new top loader models with full stainless steel tubs. The stainless steel tub results in up to 90 percent5 less bacteria growth than a plastic washer tub, LG’s full stainless steel tub also features a rotary valve and 1,000 precisely spaced drainage holes.
LG South Africa is excited to launch its new Sapience Washing Machine, which is available at all major retail outlets.
LG’s New Sapience Washing Machine
