With the arrival of the LG Sapience Hygienic Washing Machine, LG Electronics embarked on a mission to find the most creative laundry washers to challenge the latest addition to their Home Appliance range. The aim of this challenge was to prove that nothing can give a better wash than the LG Sapience Hygienic Washing Machine’s 6 Motions.
Influencers who would benefit from the true functionality of the LG Sapience Hygienic Washing Machine were approached and have been given the task of spending an entire week without making use of their own washing machine. The experiment challenged them to perform the 6 Motions of the LG Sapience Hygienic Washing Machine by hand.
The brave participants include Steven Ambrose, a well-known tech journalist and Tanya Kovarsky, popular runner and mummy blogger. These bold competitors will be using the 6 Motions of the LG Sapience Hygienic Washing Machine, Rubbing, Rotating, Swinging, Wave Force, Compressing and Agitating to wash their laundry for six days using only a few items: a bucket, water, LG’s preferred brand and LG Sapience Hygenic Washing Machine’s official partner OMO washing powder, and Comfort fabric softener.
Each Influencer will receive an all-new LG Sapience Hygienic Washing Machine as their prize upon their completion of the challenge in order to compare it to their hand washing.
Follow Steven Ambrose on Chai FM and at @ambio on Twitter to find out how his epic washing journey is going. Tanya Kovarsky has already started posting her experience on her famous blog “Rattle and Mum” with updates on her Twitter handle @TanyaKovarsky.
Stay tuned for Steven and Tanya’s exciting video confessions around their first ever, six-day hand washing experience.
To find out more about this and other exciting experiments go to www.facebook.com/LGSouthAfrica,www.lge.com, www.twitter.com/LGSouthAfrica
